Meet Joe Ayala

Representing the community with equality for all


For Mayor of Simi Valley


As an experienced leader, I know that sometimes you have to make decisions that disappoint some people. But you should never make a decision you don’t want to explain. The lack of transparency from City Hall hurts all of us and is something that must change. As Mayor, I’d work to raise the standards of accountability to Simi Valley taxpayers.


I come from a military and union family, and that background informs my commitment to public service and to helping working- and middle-class families achieve the American Dream.

I was born in Laredo, Texas, and lived there with my mother and grandparents until I was five years old, when my mom married my step-dad. He is a veteran of the Vietnam War who served as a paratrooper with the 101st Airborne Division and then later with the Green Berets. I am very proud that my dad has received many commendations for his service, including a Purple Heart and a Bronze Star.

My mother was a longtime member of the United Food and Commercial Workers Union. She passed away, God rest her soul, from pancreatic cancer in 2012.


My awesome wife Rosie and I, along with our two wonderful daughters and my son from my first marriage, moved to Simi Valley in 2010. We own a home and love being a part of this wonderful community.

Rosie is a stay-at-home mom with a background in office management and accounting. My son is a music major studying for his master’s degree, and my daughters are budding artists in their own right.


Growing up I was always interested in working in television, and got my first job in the industry at a local station in Oklahoma. After working in many small-to-midsize TV stations in the Southern US, I took a job as a Technical Director/Director at Telemundo LA in 1999, where I’ve worked ever since.

The shop is unionized, and it wasn’t long before I became a shop steward for the National Association of Broadcast Employees and Technicians/Communication Workers of America (NABET/CWA) Local #53.

In 2010 I was elected vice president of my local, a position to which I’ve been re-elected three times. My work as a union negotiator with NABET/CWA has educated me about the vital role that unions play in this country, protecting the rights of working- and middle-class families while building a strong economy that works for everyone.


I am running for mayor of Simi Valley because as a union representative and an experienced negotiator, I understand that secure jobs and healthy businesses go hand in hand.

I have spent over two decades building coalitions of like-minded people that sincerely want to make this town, this country, and this world a better place.

Simi Valley is stuck in the old way of doing things because of its entrenched, narrow-minded leadership. The old way is clearly not working. Our mall is failing, small businesses are struggling, we have the highest unemployment in Ventura County, we have a budget deficit crisis, housing is unaffordable and our city is deeply divided along political and racial lines.

If I am fortunate enough to become your next Mayor, I will bring new leadership with an inclusive vision to City Hall. Too often, our leaders ignore the voices and experiences of half the city. I will listen to all of Simi’s residents and work with City Council to find solutions that benefit us all. Together, we can and will improve life for everyone here in our beautiful city.

Joe Ayala
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PO Box 1685
Simi Valley
California 93062


Paid for and Authorized by Joe Ayala for Mayor Simi Valley 2022
FPPC ID  # 1435485
PO Box 1685, Simi Valley, CA 93062
(c) 2022 by Joe Ayala for Mayor Simi Valley 2022.
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